FROND is a small batch handmade clothing label designed and produced by Krysta Mcdaniel. Her process and clothing is advocating slow fashion - made with a focus on sustainability, repurposing, simplicity, natural fibers, comfort, quality, and are typically seasonless. FROND is an evolving project ran by one woman and designed, cut, sewn, photographed, and packed in a small home studio in Portland, Oregon.


items are made to order + site is constantly updated with unique one of a kind pieces made from carefully picked vintage fabrics. Krysta’s favorite thing is repurposing whenever possible, and aiming for zero waste at all times. all scraps are saved and have been upcycled into other projects (pillows, craft projects, back into clothing) !